Paleofantasy: What Evolution Really Tells Us about Sex, Diet, and How We Live

An exposé of pseudoscientific myths about our evolutionary past and how we should live today.

We evolved to eat berries rather than bagels, to live in mud huts rather than condos, to sprint barefoot rather than play football—or did we? Are our bodies and brains truly at odds with modern life? Although it may seem as though we have barely had time to shed our hunter-gatherer legacy, biologist Marlene Zuk reveals that the story is not so simple. Popular theories about how our ancestors lived—and why we should emulate them—are often based on speculation, not scientific evidence.

Armed with a razor-sharp wit and brilliant, eye-opening research, Zuk takes us to the cutting edge of biology to show that evolution can work much faster than was previously realized, meaning that we are not biologically the same as our caveman ancestors.

Contrary to what the glossy magazines would have us believe, we do not enjoy potato chips because they crunch just like the insects our forebears snacked on. And women don’t go into shoe-shopping frenzies because their prehistoric foremothers gathered resources for their clans.

As Zuk compellingly argues, such beliefs incorrectly assume that we’re stuck—finished evolving—and have been for tens of thousands of years. She draws on fascinating evidence that examines everything from adults’ ability to drink milk to the texture of our ear wax to show that we’ve actually never stopped evolving. Our nostalgic visions of an ideal evolutionary past in which we ate, lived, and reproduced as we were “meant to” fail to recognize that we were never perfectly suited to our environment. Evolution is about change, and every organism is full of trade-offs.

From debunking the caveman diet to unraveling gender stereotypes, Zuk delivers an engrossing analysis of widespread paleofantasies and the scientific evidence that undermines them, all the while broadening our understanding of our origins and what they can really tell us about our present and our future.

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Dr. Donald G. Billings
With an established track-record spanning more than 20 years in leadership, entrepreneurial, and consultative roles serving global law firms and fortune 100 companies, Donald s a member of the Board of Advisors and Chief Technology Officer for UrbanScult, LLC., where he provides strategic guidance related to the organization's technology architecture and site design; he is responsible for helping align the organization's technology with its business goals. He also assists with the procurement and implementation of the company's compliance, eCommerce, and cloud-based business systems. In addition, he writes about social change and sustainability issues for the organization's blog. He graduated magna cum laude from Touro College with a BS in Computer Science and holds a Master’s certificates in IS Security and Project Management from Villanova. Donald also holds an MBA certificate from Tulane University’s A.B. Freeman School of Business, as well as a honors diploma in Legal Studies. He is currently pursuing an M.Sc. in Sustainable Leadership with specialties in Innovation & Technology, and will begin his doctoral studies (D.B.A.) in Technology Entrepreneurship in 2013.
www.donaldbillings.com
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